How to find a lean and mean marketing partner in 6 steps.
In this 'do more with less' economy, is there a way that your modest start-up company can tap into the marketing expertise that the national brands are paying for? In a word, yes. This is the perfect time to discover a Lean and Mean Marketing partner willing to supercharge your entrepreneurial spirit. Here's how to choose the most effective marketing partner for growth in this lean and mean economy:
Unearth the track records of the agency principals. Were they performing at a Director's level - and if so, for how long? Too long, and they may be out of touch with the trends of customized marketing solutions. On the other hand, if the ink had not yet dried on their new business cards, they may not have the marketing insight you need.
Look beyond headlines that are too clever by half. Creative people need clever headlines to get a job, but many don't have any results to back them up. Check their portfolio, if it's is empty of measurable SEO copywriting services, customized marketing solutions, or a proven track record in measured results, keep looking.
Avoid victims. If a new agency still has a bitter pill that's only half swallowed from a bad break, they may not be ready to move on and focus on your business. Who has time to wallow? You need clear and focused marketing insight, surrounded by positive energy.
Choose a leader. It's not unusual to discover an executive level marketing director or creative director working hard to establish their own marketing company. Grab this opportunity. If your start-up can benefit from experienced customized marketing solutions from the former director of a large advertising agency, it's your lucky day.
Beware the SEO Guru. Seek out solid and proven SEO copywriting services by asking for an optimization tour of the websites associated with this provider. True SEO Guru's have yet to be fully identified, as tracking qualified SEO copywriting services is a relatively new measurement. And since their results on your behalf may not register for a few months, be smart.
Work with people who are excited about your product or service. The best ad guys and marketing professionals enjoy connecting people with services or products that make their lives better. If you find someone who's shoehorning you in between their so called 'real clients', run away. A fully engaged marketing professional will bring incredible added value and marketing insight, beyond anything you can imagine.
This is the economy of the new entrepreneur. The most effective marketing guys keep their eye out for category-busting products and services. And start-up (or even established) companies that are lucky enough to partner with a lean and mean marketing company will be positioning themselves for record-breaking growth. - 20762
Unearth the track records of the agency principals. Were they performing at a Director's level - and if so, for how long? Too long, and they may be out of touch with the trends of customized marketing solutions. On the other hand, if the ink had not yet dried on their new business cards, they may not have the marketing insight you need.
Look beyond headlines that are too clever by half. Creative people need clever headlines to get a job, but many don't have any results to back them up. Check their portfolio, if it's is empty of measurable SEO copywriting services, customized marketing solutions, or a proven track record in measured results, keep looking.
Avoid victims. If a new agency still has a bitter pill that's only half swallowed from a bad break, they may not be ready to move on and focus on your business. Who has time to wallow? You need clear and focused marketing insight, surrounded by positive energy.
Choose a leader. It's not unusual to discover an executive level marketing director or creative director working hard to establish their own marketing company. Grab this opportunity. If your start-up can benefit from experienced customized marketing solutions from the former director of a large advertising agency, it's your lucky day.
Beware the SEO Guru. Seek out solid and proven SEO copywriting services by asking for an optimization tour of the websites associated with this provider. True SEO Guru's have yet to be fully identified, as tracking qualified SEO copywriting services is a relatively new measurement. And since their results on your behalf may not register for a few months, be smart.
Work with people who are excited about your product or service. The best ad guys and marketing professionals enjoy connecting people with services or products that make their lives better. If you find someone who's shoehorning you in between their so called 'real clients', run away. A fully engaged marketing professional will bring incredible added value and marketing insight, beyond anything you can imagine.
This is the economy of the new entrepreneur. The most effective marketing guys keep their eye out for category-busting products and services. And start-up (or even established) companies that are lucky enough to partner with a lean and mean marketing company will be positioning themselves for record-breaking growth. - 20762
About the Author:
As founder of Phibnax LLC, Kathy Fawcett knows that choosing the right marketing partner for customized marketing services is the fastest way to grow your business in this challenging economy. Phibnax.com is the original lean and mean marketing company, focused on powerful copywriting, and measurably effective SEO copywriting services.
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